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Since then Lil Dicky has released his debut album Professional Rapper and continues to use music videos to enhance his career. “I knew I was going to quit, but I had just gotten a raise.” “As soon as the video went viral, I mentally quit,” Burd said. I was working at an ad agency I stayed there for at least seven months just to have a consistent paycheck,” Burd said, adding that he didn’t want to leave the agency until he couldn’t physically do both. “When I quit my job, because then I didn’t have a job except for rapping. I have never been more physically tired than after that first song of my first concert.”īerkowitz asked the artist who now boasts nearly three quarters of a million followers on Facebook when he truly felt like a professional rapper. I took a month and I started running to get in shape for the show,” Burd said. kept saying you need to do a show and I said no. “I put off concerts for as long as I possibly could. Hertz encouraged Burd to take his act live, rounding up 1,500 fans in Los Angeles for Lil Dicky’s first performance. He had a Website, but he also had a content strategy laid out for the next release that followed ‘Ex-Boyfriend.’” “He didn’t just put a video up online and hope that it was going to work. “Everything Dave is saying is true,” Hertz said during the discussion. The very next day, Burd received a call from Hertz who wanted to return to the music industry and manage Lil Dicky. But I couldn’t tell you who posted the video on Reddit or why it was seen so much.” It climbed the Reddit charts and it got hundreds of thousands of views off that.
“It got the most views when someone posted it on Reddit. “I mass emailed every friend of mine and asked them to please share the video,” Burd said.
With the success of acts like Andy Samberg’s The Lonely Island, Burd saw comedic rapping as a way to stand out and began working on his Lil Dicky material.īurd told the audience that he had everything in place the day he launched the video including a polished website and a plan to release a new single of his EP every week. It was just an easy way to get an A back then because everyone was turning in boring stuff,” Burd said. “I remember in fifth grade doing a report on the Russian poet Alexander Pushkin as a rap. Burd said he spent his whole life wanting to become a comedian and his only notable public rap performance prior to the launch of Lil Dicky’s “Ex-Boyfriend” video was when he was in the fifth grade.